Privacy Policy
Last updated: May 2026
1. Who We Are
This website is operated by Joad Lopez. We are committed to protecting and respecting your privacy. This policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it, and how we keep it secure.
2. Information We Collect
We may collect the following information:
- Name and contact information (email address)
- Demographic information (preferences, interests)
- Usage data and browsing behaviour on our site
- Information provided when subscribing to our newsletter or purchasing courses
3. How We Use Your Information
We use this information to:
- Provide and improve our services and courses
- Send newsletters and marketing communications (with your consent)
- Respond to enquiries and customer service requests
- Analyse how our website is used to enhance your experience
- Comply with legal obligations
4. Legal Basis for Processing (GDPR)
Under the EU General Data Protection Regulation (GDPR), we process your personal data on the following legal bases: consent (for marketing emails and non-essential cookies), contract (to fulfil orders and service agreements), and legitimate interests (for analytics and site improvement).
5. Cookies
We use cookies to improve your browsing experience. Essential cookies are necessary for the site to function. Analytics cookies help us understand usage patterns. Marketing cookies allow us to show you relevant content. You can manage your cookie preferences at any time via the consent banner on our site.
6. Sharing Your Data
We do not sell your personal data to third parties. We may share data with trusted service providers who assist us in operating our website (e.g. payment processors, email platforms), under strict confidentiality agreements.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. You may request deletion of your data at any time.
8. Your Rights
Under GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data ("right to be forgotten")
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time
9. Security
We take reasonable precautions to protect your personal data from loss, misuse, and unauthorised access. However, no internet transmission is ever fully secure.
10. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please visit our Contact page.